BRAND HISTOYR

Brand Origin

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In the 1950s, Brescia was already a famous Italian city rich in kitchenware, tableware and coffee machines. Enrico Zanetti, who worked in a local electrical company, was fascinated by coffee making machines. In order to drink a good cup of coffee, he began to develop temperature control and better extraction. A fuller and more convenient coffee machine. Purely out of hobby, the coffee machine made by Enrico Zanetti is used by a group of friends who are fascinated by coffee and has won unanimous praise from everyone. Won the Industrial Design Award in Milan, Italy many times.

Primitalia

Enrico's dedication and love for coffee also deeply influenced his son Giancarlo and nephew Nicola Zanetti. Nicola completed his engineering and design studies at the Milan Polytechnic Institute in 2004 and obtained a master's degree in household appliances. After long-term cooperation with famous Italian architects and designers, he has contributed many outstanding products to users.


Nicola Zanetti is now a member of the Association for the Industrial Design, BEDA (The bureau of European Design Associations)

Primitalia

Adhering to the spirit of traditional Italian craftsmen, focusing on the quality, design and craftsmanship of Made in Italy, Nicola founded Primitalia in 2017. Two generations of inheritance, Italian craftsmanship combined with the application of new technology, only to pass the authentic Italian taste to coffee lovers all over the world, and to give consumers a more refined life experience.

Just to pass on the authentic Italian taste to coffee lovers all over the world

Give consumers a more refined life experience

Italy Primitalia
Italy Primitalia
Italy Primitalia
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